TommyCam™ captures pet portraits to benefit Pet Rescue by Judy

Every month, we're faced with the (really fun) task of coming up with a new theme for First Friday Fotos, our social media headshot event. For our August edition, we decided to go back to an old favorite: pet portraits. Because puppies.

The good people of Appleton Creative were so kind as to let us take over their hardwood-floored, sort-of-animal-proof office. Our friends at Pet Rescue by Judy brought along volunteers, adoptable pups and kittens, food, and information about rescues. 

And who better to capture the event than Tommy the Dog? Introducing TommyCam™– GoPro footage from a dog's eye view.

(And if you didn't catch the actual portraits– check them out.)

And, just in case you haven't gotten enough of these animals, here are some behind the scenes photos taken out in the main lobby of Appleton. Photos by Jennifer and Hillery.


I'm new here.

Hello! I'm Marlene, the new intern.  Allow me to introduce myself...

I look forward to connecting with you on our blog and social media sites.  If you are ever downtown, swing by the Macbeth Photo studio (I am clearly a FAN of Jim's work) and say hello.  

USA vs Belgium Viewing Party – Downtown Orlando

When the Boston Globe named Wall Street Plaza as one of the top 5 places to watch the World Cup, they weren't kidding.

For yesterday's USA vs Belgium game, the party wasn't just on Wall Street– fans filled bars, spilled out into the streets, took over Heritage Square outside of the History Center, and even rolled TV's into common areas of offices and local businesses.

Jim alternated between capturing the craziness, defending his camera from objects flying through the air, and experiencing the waves of emotions that rolled through Orlando throughout the game. 

Ghost Bar:




Wall Street Plaza:




Heritage Square:


Harp and Celt:


The Basement:


Progress on Florida Polytechnic University

Once again, we were out at the rapidly-changing campus of Florida Poly today, this time shooting the interior for the drywall subcontractor.

This project requires exacting standards, creative problem-solving, and custom everything– as there are no straight lines in the whole building.


Macbeth Photography has been on-site many times throughout the construction progress, and we are looking forward to photographing the finished project in August. It's going to be a world showcase for architect Santiago Calatrava, as well as Skanska Construction, the general contractor.

Learn more about this incredible project here: